Ponysaurus Brewing


To launch the arrival of a Ponysaurus Holiday Brew, we installed the “Holiday Spirit Measurer Thingy” at the brewery’s bar. The measurer tracks the amount of holiday spirit in the city’s Twittersphere, rating each tweet as either “naughty” or “nice” based on keywords. When the needle swings to “nice” a tap of Ponysaurus’ Holiday Brew opens for all to enjoy, and when it swings to “naughty” the tap is closed.

 
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